How to Decalcify the Pineal Gland (And Why It’s Really Important for Higher Mental Performance)

OVERVIEW: What is the pineal gland? What does it do? Why does it get calcified? And how do you decalcify the pineal gland? We explore this and more in this in-depth guide.

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Travel deep into the center of your brain, and you’ll find a pinecone-shaped gland.

The size of only a grain of rice, this tiny gland plays an essential role in how we sleep, function, and perceive reality.

A healthy-functioning pineal is essential for psychological development, higher performance, and spiritual awakening.

In this guide—part one of a 4-part series—we’ll explore what this gland does, why it generally doesn’t work properly, and how to restore it.

Part 1: Decalcify the Pineal Gland (You Are Here)
Part 2: Pineal Gland Detox
Part 3: Restore the Circadian Rhythm
Part 4: Activate Your Pineal Gland

What is the Pineal Gland?

The pineal gland is a pinecone-shaped gland located in the center of the brain. It receives information in the form of light from the eyes and sends out hormonal signals to the rest of the body. The pineal gland plays a vital role in growth, reproduction, mood, sleeping, dreaming, immune functioning, and regulating body temperature. This vital gland has been called the “regulator of regulators.”

What is the Pineal Gland’s Function?

how to decalcify the pineal gland

The pineal gland acts as the body’s light meter. It receives light information from the eyes and then sends out hormonal messages to the body.

This tiny gland transmits information to the body about the length of daylight, commonly called circadian rhythm.

The pineal gland tells every other part of your body whether it’s light or dark out, what season you’re in, and whether days are getting longer or shorter.

Momentarily remove yourself from our modern environment with clocks and calendars, and you’ll immediately appreciate the vital role this gland plays in maintaining our connection with nature.

In Light: Medicine of the Future, Jacob Liberman explains that the size of the pineal gland in animals varies depending on the animal’s location.

An animal living closer to the equator will have a smaller pineal gland than an animal living further North or South.

The more the animal needs to adapt to a changing environment, the larger the pineal gland will be.

According to a paper in the Journal of Pineal Research, the pineal gland also plays a major role in regulating body temperature.1Dawson D, Gibbon S, Singh P. The hypothermic effect of melatonin on core body temperature: is more better? J Pineal Res. 1996 May;20(4):192-7. doi: 10.1111/j.1600-079x.1996.tb00258.x. PMID: 8836952.

From Liberman:2Jacob Liberman, Light: Medicine of the Future, 1990.

“Today, the pineal is recognized as playing a major role in every aspect of human function. It acts as the “regulator of regulators.” Aside from its documented effects on reproductive function, growth, body temperature, blood pressure, motor activity, sleep, tumor growth, mood, and the immune system, it also seems to be a factor in longevity.”

Melatonin and the Pineal Gland

How does the pineal transmit information to the rest of the body about the time of day and season?

As part of the endocrine system, the pineal synthesizes and secretes a hormone called melatonin directly into the bloodstream.

Melatonin is a serotonin-derived hormone that modulates sleep patterns.

By inhibiting the release of certain reproductive hormones from the pituitary gland, melatonin affects our reproductive organs in both males and females.

The pineal also secretes more melatonin in children than adults, which is believed to inhibit premature sexual development. After puberty, the pineal shrinks and releases less melatonin.

Light exposure to our eyes mainly determines how much melatonin the pineal synthesizes and secretes.

We produce less melatonin in daylight hours and increase secretion during the night.

Calcification of the Pineal Gland

pineal gland decalcificationImages of Calcified Pineal Gland

Unlike most of our brains, the blood-brain barrier doesn’t isolate the pineal from the rest of our body. Instead, the pineal gets a tremendous amount of blood flow, second only to the kidneys.

Surrounded by and immersed in cerebrospinal fluid, this gland camps out in a tiny cave-like area behind and above the pituitary gland.

In the 1990s, British scientist Jennifer Luke discovered high concentrations of fluoride in the pineal gland of her subjects.3Luke J. Fluoride deposition in the aged human pineal gland. Caries Res. 2001 Mar-Apr;35(2):125-8. doi: 10.1159/000047443. PMID: 11275672.

Fluoride, commonly found in most municipal water as well as pesticides, accumulates in the pineal more than any other part of the body.

This accumulation of fluoride forms phosphate crystals, creating a hard shell around the pineal called calcification.

Scientific Effects of Pineal Gland Calcification

Studies show that pineal gland calcification:

  • Lowers productions of melatonin4Kunz D, Schmitz S, Mahlberg R, Mohr A, Stöter C, Wolf KJ, Herrmann WM. A new concept for melatonin deficit: on pineal calcification and melatonin excretion. Neuropsychopharmacology. 1999 Dec;21(6):765-72. doi: 10.1016/S0893-133X(99)00069-X.
  • Impairs the sleep-wake cycle5Mahlberg R, Kienast T, Hädel S, Heidenreich JO, Schmitz S, Kunz D. Degree of pineal calcification (DOC) is associated with polysomnographic sleep measures in primary insomnia patients. Sleep Med. 2009 Apr;10(4):439-45. doi: 10.1016/j.sleep.2008.05.003.
  • Disrupts the regulation of the circadian rhythm

Fluoridated water is believed to be one of the chief causes of calcification in the pineal gland.

Evidence suggests that children reach puberty earlier now as a consequence of fluoridated water.6Edward R. Schlesinger, M.D., M.P.H. Et al. Newburgh-Kingston caries-fluorine study X III. Pediatric findings after ten years. ADA, Vol 52, Issue 3, P296-306, March 1956. DOI:https://doi.org/10.14219/jada.archive.1956.0054

Fluoride exposure in animal studies has been found to decrease melatonin and lead to accelerated sexual development in females.7Jennifer Anne Luke, The Effect of Fluoride on the Physiology of the Pineal Gland, 1997. https://fluoridealert.org/studies/luke-1997/

A November 2019 study published in Biological Trace Element Research found that when they fed male rats a diet free of fluoride, it stimulated pineal growth.8Mrvelj, A., Womble, M.D. Fluoride-Free Diet Stimulates Pineal Growth in Aged Male Rats. Biol Trace Elem Res 197, 175–183 (2020). https://doi.org/10.1007/s12011-019-01964-4

Simply put, when our pineal gland is calcified, we’re out of balance with nature, impeding proper biological and brain functioning.

Why It’s Important to Decalcify the Pineal Gland

Obviously, we don’t want to:

  • Lower the production of melatonin,
  • Throw off the circadian rhythm, or
  • Mess with our reproductive functioning.

And these are only some of the consequences of a calcified pineal gland.

Sleep is a vital biological function designed to restore the body each night. When the pineal gland is calcified, it is believed to affect the quality of our sleep.

Poor sleep, a topic we’ll cover in Part 3, reduces our cognitive functioning while making us more prone to illness.

In many ways, the pineal is our body’s connection with the natural world. Sever that connection (via calcification) and what happens?

You have a race of beings mostly disconnected from their instincts, from the Earth, and from each other.

Without a properly functioning pineal gland, we are more susceptible to trickery, manipulation, propaganda, and ideologies. With an impaired pineal gland, false belief systems shape our worldview and poor decisions plague us.

Simply put, a calcified pineal gland limits our marvelous potential.

I’ve yet to meet a self-actualizing individual who doesn’t want to be more awake. Decalcifying the pineal gland is a vital part of our awakening, as doing so heightens our perception of reality.

3 Steps to Decalcify the Pineal Gland

To decalcify the pineal gland, we need to do three primary things:

Step 1: Eliminate certain foods and environmental factors causing further calcification.

Step 2: Remove existing pineal calcification and repair the blood.

Step 3: Restore the circadian rhythm and create an environment that supports healthy pineal gland functioning.

We’ll focus on step 1 in the remainder of this guide and address step 2 in the vital Pineal Gland Detox and step 3 in Part 3: Restore the circadian rhythm.

Finally, this pineal gland series will conclude with ways to activate the higher functioning capabilities of the pineal (Part 4).

How to Stop Further Calcification

Numerous substances cause calcification, but the two primary causes of calcification appear to be fluoride and synthetic calcium.

Eliminating your consumption and exposure to fluoride and synthetic calcium will help stop further calcification in your body and brain.

Note: I’m aware that the topic of fluoride, especially its use in the public water supply, is a controversial issue for some. I don’t claim to be an expert here. However, I have invested countless hours reading available literature and studies related to this topic. Given the evidence I’ve seen (much of which I’m presenting in this series), I’ve reached my conclusion. You, of course, will reach your own.

Is Fluoride Really A Bad Thing?

Fifty percent of the world’s municipal drinking water is fluoridated. Most developed nations, however, do not fluoridate their water.

For example, in Western Europe, only 3% of the population consumes fluoridated water.9Water Fluoridation Status in Western Europe, https://fluoridealert.org/content/water_europe/.

However, if you live in the United States and your source of water comes from a public water supply (as opposed to a private well), there’s a 73% chance your water has fluoride.10CDC 2020 Fluoridation Statistics, https://www.cdc.gov/fluoridation/statistics/2020stats.htm.

More people drink and shower in fluoridated water in the United States than the rest of the world combined.

But is that a bad thing? (Doesn’t fluoride prevent tooth decay? We’ll cover that topic in the toothpaste section below.)

Many studies show the dangers of fluoride consumption:

There’s much more research available, but you get the idea.

Natural Fluoride versus Synthetic Fluoride

pineal gland fluorideFluorite crystals

The fluoride debate is misleading because many people fail to differentiate between natural fluoride and synthetic fluoride.

Natural fluorite is a trace mineral. It’s an aqua-colored stone, found in the earth like any other mineral.

Fluorite is the mineral form of calcium fluoride. But calcium fluoride isn’t what’s put in our water supply, pesticides, or herbicides.

The fluoride in public water is made of non-pharmaceutical-grade synthetic materials like hydrofluoric acid or sodium fluoride.

These compounds are toxic chemical byproducts of aluminum, steel, cement, and other manufacturing.12Fluoridation Chemicals, https://fluoridealert.org/issues/water/fluoridation-chemicals/.

Synthetic fluorides are also hazardous waste products of the phosphate fertilizer industry.

Hydrofluoric acid is used to refine gasoline and to make many products, including air conditioners, freezers, computer screens, fluorescent light bulbs, plastics, and pesticides.

And these fluoride chemicals are added to the majority of our water supply!

The Case Against Fluoride

In The Case Against Fluoride, Paul Connett and two other scientists explain how fluoride harms our brains, bones, and kidneys.13Paul Connett, The Case against Fluoride: How Hazardous Waste Ended Up in Our Drinking Water and the Bad Science and Powerful Politics That Keep It There, 2010.

There are, for example, over 75 studies showing that fluoride reduces human intelligence.14Fluoride & IQ: 76 Studies, https://fluoridealert.org/studies/brain01/.

As Paul Connett, executive director of the Fluoride Action Network put it:

“When historians come to write about this period, they will single out fluoridation as the single biggest mistake in public policy that we’ve ever had.”

For another well-researched book on this topic, see Christopher Bryson’s The Fluoride Deception.

How to Reduce Fluoride and Chlorine Consumption

If you live in the United States and you have public water, there’s a better-than-average chance you have both fluoride and chlorine in your water supply.

Chlorine is in the same class of chemicals (called halides) as fluoride.

Chlorine also has calcifying effects on the pineal gland. Unfortunately, chlorine is also in virtually all of our public water supply.

To find out for certain, you can contact your local municipality and request a water report.

If you aren’t on public water, scroll down past this section (to toothpaste).

Assuming your water is fluoridated and chlorinated, the best solution is to filter your water as best as you can.

How to Choose a Water Filter to Help Decalcify the Pineal Gland

The challenge is that fluoride is very difficult to filter out of our water. Most commercial filters don’t filter fluoride. (Chlorine is easier to filter.)

There are two main types of filters: reverse osmosis and carbon blocks.

Generally speaking, reverse osmosis filters are better at removing fluoride.

Quality carbon mesh filters are effective at filtering almost everything except fluoride (however, there are a few exceptions listed below).

Does Your Filter Need to be NSF Certified?

NSF is a third-party, not-for-profit testing agency that rates water filters. NSF stands for National Sanitation Foundation (not “Science”).

In the original version of this article, I said it was essential to get something that’s NSF-certified. However, I no longer believe that’s necessary.

Similar to organizations like the WHO and the CDC, the National Sanitation Foundation takes private funding; it’s not a “government organization.” This means that their financial backing can influence their current and future decisions.

Also, NSF charges a hefty annual fee for being “NSF-certified.” It’s understandable why many innovative upstarts don’t want to pay that fee.

Even if a water filtration brand isn’t NSF-certified, it should be tested using NSF/ANSI standard testing protocols. Also, they should publish their latest lab results on their website for public review. (All of the products listed below qualify.)

Below are the ones I’ve researched and vetted for this guide. The filters (called media) for each of these water filters meet/exceed the NSF testing protocols.

(Disclaimer: The products recommended below have affiliate links. This does not affect what you pay at all. In fact, in most cases, you can use the discount codes provided below for additional discounts.)

Drinking Water Filters – Above Sink Filters

ClearlyFiltered Water Pitcher

water pitcher fluoride filter

ClearlyFiltered Water Pitcher

A BPA-free, medical-grade Tritan water pitcher filters out fluoride, lead, mercury, and chlorine.

Filters 98.2% of fluoride and 99.9% chlorine. If you use something like Brita, switch to ClearlyFiltered; it filters over 1,000% more contaminants.

(Note: ClearlyFiltered exceeds NSF standards, but they aren’t technically NSF-certified.)

Use code CEOSAGE15 and save 15% on your first order from ClearlyFiltered.

Epic Pure Water Filter Pitcher

Epic Pure Water Filter Pitcher

Removes 99.99% of contaminants, including 97.88% of fluoride and 98.4% of chlorine.

Epic’s most recent lab results can be found here.

Epic’s Pitcher is probably the most affordable option for filtering the majority of fluoride out of your drinking water.

(Note: Epic’s Pitcher exceeds NSF standards but they aren’t technically NSF-certified.)

Use code CEOSAGE20 to save 20% on your order. (Use the same code for a 30% discount if you sign up for their filter subscription plan.)

Epic Pure Water Filter Dispenser

Epic Pure Water Filter Dispenser

Same Epic filter as above in a countertop dispenser design.

Use code CEOSAGE20 to save 20% on your order. (Use the same code for a 30% discount if you sign up for their filter subscription plan.)

Big Berkey Countertop Water Filter

big berkey fluoride filter

Big Berkey Countertop Water Filter System

This stainless steel filtering system filters out most chemicals, including chlorine. They also offer special filters you can add to the system that filters out fluoride and arsenic (another common toxin found in drinking water). Their website says their fluoride filters remove over 95% of fluoride.

Even though we have a private well at our home, I still use a Big Berkey to filter our drinking water because it filters out excessive heavy metals and somehow softens the water.

Drinking Water Filters – Below Sink Filters

Aquasana OptimH2O Reverse Osmosis Water Filter

Aquasana OptimH2O Reverse Osmosis Water Filter

This below-sink reverse osmosis filtering system is certified to remove 95% of fluoride and 97% of chlorine.

Use code CEOSAGE for a 50% discount and free shipping at Aquasana.

3-Stage Under-the-Sink Filter System by ClearlyFiltered

3-Stage Under-the-Sink Filter System by ClearlyFiltered

So most under-sink, water-filtration options use reverse osmosis and generally require a professional to install (including the option below).

But ClearlyFiltered managed to invest in an under-sink filtration system that is not only do-it-yourself but also removes up to 99.9% of contaminants.

According to their lab report, their 3-stage system filters out 99.5% of fluoride and 98.6% of chlorine. Impressive!

Use code CEOSAGE15 and save 15% on your first order from ClearlyFiltered.

Shower Filter

Fluoride and chlorine are absorbed by the skin when you shower or bathe.

Although you can find plenty of shower filters that remove chlorine, I’m unaware of any shower filters that filter fluoride. 

Aquasana Deluxe Shower Water Filter System

Aquasana Deluxe Shower Water Filter System

Removes over 90% of chlorine.

Use code CEOSAGE for up to a 50% discount and free shipping at Aquasana.

Whole House Water Filter

Unfortunately, I am unaware of any whole-house water filtration system that removes fluoride.

Before you message me with an existing whole-house water filter: I am aware that there are numerous whole-house filters that claim to filter fluoride.

But you’ll notice that none of them show any lab results. Personally, I suspect that this is just “marketing” and I don’t believe any true whole-house water filter exists that actually removes a significant amount of fluoride.

Use an Alternative Toothpaste to Help Decalcify the Pineal Gland

Doesn’t fluoride prevent tooth decay? Isn’t that why cities put fluoride in our water supply in the first place?

That’s what I thought too. However, the evidence doesn’t support this claim. In fact, the data clearly shows there’s no difference in tooth decay between nations that fluoridate their water and those that don’t.15Tooth Decay in Fluoridated and Non Fluoridated Countries, https://fluoridealert.org/issues/caries/who-data/.

Even though 97% of Europe bans fluoride, tooth decay has decreased considerably.16Ibid.

The Cochrane Collaboration, a group of doctors and researchers, set out to determine the effects of fluoride on dental care.17Iheozor‐Ejiofor Z, Worthington HV, Walsh T, O’Malley L, Clarkson JE, Macey R, Alam R, Tugwell P, Welch V, Glenny AM. Water fluoridation for the prevention of dental caries. Cochrane Database of Systematic Reviews 2015, Issue 6. Art. No.: CD010856. DOI: 10.1002/14651858.CD010856.pub2.

They found only ten studies with sufficient scientific rigor. These papers determined that “fluoridation does not reduce cavities to a statistically significant degree in permanent teeth.”

Ninety-five percent of commercial toothpaste brands have fluoride. I recommend you avoid using all commercial brands of toothpaste. Not only do they include fluoride, but they also contain many other toxic chemicals including sodium lauryl sulfate (SLS). SLS is a cheap thickening agent found in most soaps including your laundry detergent.

You can find many alternative toothpaste makers on the market like OraWellness and Tooth Soap.

I use Tooth Soap. It’s made with olive oil, coconut oil, distilled water, and essential oils. You just need a few drops of the liquid. One bottle lasts months. It’s definitely a different experience, but I didn’t find it difficult to adjust to it.

Or you can make your own with a mixture of coconut oil and baking soda.

Be Wary of Calcium Supplements

Calcium is essential for strong bones, right?

Yes, but when that calcium is in a synthetic form, it too has a calcifying effect on the pineal gland and other places in the body.

Did someone tell you it’s important to take calcium supplements?

One Harvard study links calcium supplements with dementia.18Calcium supplementation linked to dementia risk in some women, 2016, https://www.health.harvard.edu/heart-health/calcium-supplementation-linked-to-dementia-risk-in-some-women.

Calcium supplements are also linked to a higher rate of heart attack in older women.19Calcium Supplements May Damage the Heart, 2016, https://www.hopkinsmedicine.org/news/media/releases/calcium_supplements_may_damage_the_heart.

Most calcium supplements contain calcium carbonate, a known calcifying agent.

If you need additional calcium in your diet, consume more organic whole foods like spinach, kale, and broccoli.

Brands like Megafood use food-derived supplementation instead of synthetics.

Also, pairing magnesium with calcium helps direct the calcium into the bones instead of the brain.

Avoid Bottled and Instant Teas

I used to drink a fair amount of hot tea, mainly organic green tea. So when I began seeing articles linking tea consumption and fluoride levels, I was concerned.

Green and black tea are loaded with antioxidants. So how do you get the benefits and enjoyment from tea without the fluoride?

Research shows that young tea leaves have far more antioxidants than older leaves.20Lu Y, Guo WF, Yang XQ. Fluoride content in tea and its relationship with tea quality. J Agric Food Chem. 2004 Jul 14;52(14):4472-6. doi: 10.1021/jf0308354. PMID: 15237954.

With fluoride, thankfully, it’s the reverse: the older the leaves, the higher the fluoride levels.

“White teas” have the least fluoride and most antioxidants.

For example, try Uncle Les’s Tea- Organic White Tea or Prince of Peace Organic White Tea.

Commercial brands like Lipton, Nestea, and AriZona, have twice as much fluoride as public water.21https://articles.mercola.com/sites/articles/archive/2005/02/09/fluoride-tea.aspx

Obviously, these brands use older, lower-quality sources of tea.

It’s best to avoid bottled tea, instant teas, and any low-priced commercial brands of tea if you’re interested in decalcifying the pineal gland.

A Green and Black Tea Alternative

But white tea is low in caffeine. So if you’re drinking tea for an energy boost, white tea may not cut it.

Another viable option if you’re a tea drinker is Yerba Mate.

This popular South American tea contains five times more antioxidants than green tea as well as a clean source of caffeine.

Yerba Mate also has a fifth of the amount of fluoride found in green tea.22Łukomska A, Jakubczyk K, Maciejewska D, Baranowska-Bosiacka I, Janda K, Goschorska M, Chlubek D, Bosiacka B, Gutowska I. The Fluoride Content of Yerba Mate Depending on the Country of Origin and the Conditions of the Infusion. Biol Trace Elem Res. 2015 Oct;167(2):320-5. doi: 10.1007/s12011-015-0302-y. Epub 2015 Mar 17. PMID: 25774045; PMCID: PMC4561060.

Yerba Mate provides several hours of enhanced mental clarity and increased energy without a sharp drop-off afterward.

If you’re going to drink it, consider getting the unsmoked variety as anything smoked is likely more carcinogenic.

Ditch Your Nonstick Cookware and Other PFCs

Again, if you really want to decalcify the pineal gland, it’s important that you stop doing all of the common “modern things” people do that lead to further calcification.

Most non-stick coatings on cookware contain PFOA (perfluorooctanoic acid) and perfluorinated compounds (PFCs).

As you can see in these names, they are fluoride-based substances that are both toxic and calcifying.

So swap your nonstick cookware with stainless steel, ceramic, glass, or cast iron cookware.

Other products that contain PFCs include stain-proof clothing, flame-retardant products, stain-resistant carpeting, and packaging for greasy foods.

Avoid Eating Processed Foods to Decalcify the Pineal Gland

Conventionally-grown produce sprayed with pesticides as well as processed foods are a double-whammy for the pineal gland.

Pesticides, Herbicides, and Fluoride

Fluoride’s high toxicity makes it an effective ingredient in commercial pesticides.

Two types of pesticides sprayed on foods use fluoride: cryolite and sulfuryl fluoride.23https://fluoridealert.org/issues/sources/f-pesticides/

Cryolite is used heavily on grape products.

According to a 2005 USDA study, the average fluoride level in white grapes juice, white wine, and raisins is over 2 ppm (that’s twice as much as fluoride in public water).

Many farmers also spray cryolite on produce including broccoli, kale, and cabbage.

Processed Foods, Fluoride, and Synthetic Calcium

Virtually all processed foods have some form of synthetic calcium: calcium phosphate, calcium carbonate, or dicalcium phosphate.

All of these forms of calcium lead to calcification.

Additionally, food-processing facilities use sulfuryl fluoride to fumigate their facilities as well as the food, both of which contaminate food with fluoride.

So if you’re interested in decalcifying the pineal gland, you now have one more reason to eat organic, whole (unprocessed) foods.

Bottom line: Do your best to avoid processed foods and “conventionally grown produce” (produce grown with pesticides). Consume as much organic, non-genetically modified (non-GMO) produce and foods as you can. If you eat animal products, ensure they are organic, grain-free, free-range, antibiotic-free, and hormone-free.

Recap: How to Decalcify the Pineal Gland

The pineal is a tiny gland at the center of our brain. It’s responsible for managing our biological clock, our sleep-wake cycle, reproductive system, growth, and much more.

This gland tends to get calcified because of a host of environmental factors that affect modern humans.

Synthetic fluoride, chlorine, and calcium are the chief causes of calcification.

Decalcifying the pineal gland is imperative for anyone interested in self-development and self-leadership.

In many respects, pineal gland decalcification is an important state in the process of becoming more human.

How to decalcify your pineal gland:

  1. Use fluoride filters to minimize fluoride intake from public water.
  2. Use alternative, fluoride-free toothpaste.
  3. Stop taking calcium supplements with synthetic calcium.
  4. Avoid using nonstick cookware with PFOA and PFC.
  5. Eat organic whole foods.
  6. Avoid processed foods and foods sprayed with pesticides.

So that summarizes step 1: to decalcify the pineal gland, start by eliminating or substantially reducing the conditions causing calcification.

Read Next

1: Decalcify the Pineal Gland (You Are Here)
2: Pineal Gland Detox with Supplements
3: How to Restore the Circadian Rhythm
4: Activate Your Pineal Gland

About the Author

Scott Jeffrey is the founder of CEOsage, a self-leadership resource publishing in-depth guides read by millions of self-actualizing individuals. He writes about self-development, practical psychology, Eastern philosophy, and integrative practices. For 25 years, Scott was a business coach to high-performing entrepreneurs, CEOs, and best-selling authors. He's the author of four books including Creativity Revealed.

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